AI + Human Psychology to Boost Results

Free workshop

Live online optimization. We show how small changes create real conversion lifts.

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Trusted by leading organizations around the world:

Behavioral psychology + AI is boosting results. Quick and easy.

This highly practical, results-driven workshop will learn how you can outperform the market by 600%. Not in days, but literally in minutes.

Some case studies you don't want to miss:

How SimCity increased sales by 43.3%

How curiosity increased clicks by 180%

How Bol.com increased reviews with 400%

How Seat generated 2000% more leads

How social proof boosted revenue by 3.1 million euros

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Meet your expert

Meet your expert,
Bas Wouters

After generating millions in sales, Wouters discovered a higher calling: empowering others to master online influence and achieve breakthrough results. He has since become one of the world’s most sought-after experts in persuasion and behavior design, even earning the trust of the legendary Dr. Robert Cialdini, the godfather of influence himself, who handpicked Wouters as his exclusive business partner to co-found his legacy company Cialdini Institute.

Trained thousands of professionals worldwide

International Bestselling Author of 'Online Influence'

Dr. Cialdini about Bas: "A valued friend, a visionary entrepreneur,  and a truly inspiring authority in ethical persuasion"

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Discover real-life case studies

+ 43.4%
sales

How SimCity increased sales by 43.4%

Learn how Simcity, a well-known brand, managed to significantly boost their sales through the power of online influence.
And how you can apply this technique.

Register for FREE

Discover next case study

How Bol.com increased reviews with 400%

With billions of euros in revenue, bol.com is the equivalent of the Dutch Amazon. Reviews play a crucial role in building trust and credibility with the audience. Uncover the secrets behind gathering more reviews than ever before.

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Discover next case study

+ 400%
reviews

+ 2000%
leads

How Seat generated 2000% more leads

Join us as we explore how a leading car manufacturer managed to multiply their leads online. If you’re looking to boost your lead generation efforts, you don’t want to miss this case study.

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Read what industry leaders say

Proven success among industry leaders

“We achieved tremendous results.”

This course delivers very practical and easy-to-implement strategies that are proven to increase traffic, leads, and revenue. We achieved tremendous results.

Scott Brandley & DJ Sprague

CEO & CMO

Shopper Approved, USA

“A total must!”

The perfect mix between science and application for the online environment. A total must!

Pilar Bringas

Associate Professor

University of Madrid, Spain

“Science-based and practically applicable.”

Finally! A systematic approach that is both science-based and practically applicable. This not only boosts our results over a wide variety of products and disciplines, but also gives our team a clear framework to approach new challenges with confidence. Finally! A systematic approach that is both science-based and practically applicable. This not only boosts our results over a wide variety of products and disciplines, but also gives our team a clear framework to approach new challenges with confidence.

Stefan van Ballegooie

Team Lead Digital Transformation

Allianz, The Netherlands

“Not just boosting results, but help making the best decisions.”

The online influence power course will help you understand how to design behavior online so you can not just boost your influence and results — but to help people make the best decisions! I absolutely love it and Bas Wouters is a master of the craft.

Leopold Ajami

World Class Speaking & Thought Leadership Coach

Novel Philosophy Academy, Dubai

“A clear framework for online applications.”

This course gave me a clear framework for applying behavioural science to online applications.

Kevin Luten

Director

UrbanTrans ANZ

“A must-study for anyone involved in online influence.”

Dr. Robert Cialdini

NY Times bestselling author of Influence & Presuasion

“A must-study for anyone involved in online influence.”

Dr. Robert Cialdini

NY Times bestselling author of Influence & Presuasion

Over 100,000 copies sold worldwide

International Bestseller 'Online Influence'

Recommended by world famous Dr. Robert Cialdini

World’s most practical behavior design & influence program

Register for FREE

Register for FREE