Talk to me
How conversational design creates intent and action. The next big shift in design isn’t a new button or layout. It’s a conversation. New research by Azzini et al. (2025) shows that conversational interfaces don’t just deliver information. They help people understand what they want, why it matters and what to do next. Exactly the behavioural alignment […]
The Habit Engine
Last week, we explored why tiny actions create momentum. This week we go one layer deeper -> what actually happens inside the brain when those tiny actions turn into automatic behaviour. Why small actions take over fast. Most behaviour design ends too early. We get someone to click once. Good. But not enough. Real influence […]
The Batman Effect
How identity shifts activate better decesions Most people think better decisions come from willpower. Behavioural science shows something different. Better decisions come from stepping outside yourself. A recent Psychology Today article explored the Batman Effect — a phenomenon where people perform better when they momentarily adopt another identity. It sounds playful. But the underlying science […]
The Invisible Nudge
How design steers behaviour before we noticeIt starts with a single click. You didn’t plan to choose it-it just felt right. That’s the paradox of modern design: we believe we’re making conscious choices, while invisible cues quietly guide our behaviour. A 2025 study by Fisher et al. reveals how subtle defaults, microcopy and timing can […]