Press & Media
Bas Wouters &
Online Influence Institute in the Media
Founder & CEO, Online Influence Institute · Author, Online Influence · Global Keynote Speaker on Behavioral Science · 28,500+ LinkedIn followers
🎙️ 9+ Podcast appearances
🎤 International keynote speaker
🏆 PIM Marketing Literatuur Prijs 2020
📖 100,000+ books sold
🧠 Behavioral Science Expert
The Book
International Bestseller — Award-Winning
PIM
Award
2020
Award
2020
Online Influence: Boost Your Results with Proven Behavioral Science
Published November 2020. Co-authored with Joris Groen. Winner of the PIM Marketing Literatuur Prijs 2020 — Best Marketing Study Book. Over 40 real-life success cases and 150+ illustrations. The most complete and practical guide to behavioural design online. Available in English and Dutch.
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The book written by Bas Wouters is a must read for everybody who wants to boost their online results. A must-study for anyone involved in online influence.
Podcast Appearances
Bas on the Mic — 9+ Episodes
The Marketing Millennials
How Marketing Psychology + AI Will Boost Your Results
Latest episode — Bas on persuasion science combined with AI-driven marketing. How behavioral principles amplify AI output quality.
Simple Scaling
How A One Word Marketing Change Increased Conversions 300%
Long-form (1:03:40) and short-form (6:17) episodes. The neuroscience behind buying decisions — 95–98% of choices happen subconsciously.
ScaleX™ Insider — Brendan McGurgan
How One Word Change Increased Conversions 300%
Why 95–98% of customer choices happen subconsciously and how to design digital experiences for that reality.
The Thought Leader Revolution
EP488: Bas Wouters — Influence Online
A 2-system process for effective decision making. Ethical persuasion and actionable solutions for real conversion problems.
De Ben Tiggelaar Podcast
Bas Wouters & Joris Groen: Zo werkt online invloed
Discussion of the book Online Invloed and behavioural science applied to online design. With co-author Joris Groen.
Spotify Series — 3 Marketing Experts
#28a. Bas Wouters: méér online invloed met inzichten van Daniel Kahneman
Part 1 of '3 marketing experts over Daniel Kahneman'. Author of bestseller Online invloed, #1 in marketing category.
CRO.CAFE
Bas Wouters CMCT CPT CEC — Cialdini Certified
One of the few people in the world personally trained by Dr. Robert Cialdini to deliver the Power of Persuasion (POP) Masterclass.
Healthy & Awake
030 — The Art of Influence with Bas Wouters
Can influence tactics be both ethical and effective? Bas explores ethical persuasion and the science behind online influence.
OSG — Online Impact Special
OSG 44: Online invloed met Bas Wouters
Glenn Vergoossen hosts a 94-minute deep-dive special with Bas Wouters on online influence and digital impact.
DenkProducties
Bas Wouters — Multiple Appearances
Super-specialist in smart ways to improve website conversion using insights from Daniel Kahneman. Multiple-episode series.
Want Bas on your podcast? info@onlineinfluence.com
Keynote & Workshop Speaking
Bas on Stage — Global Events
Keynote · 2024
DES2024 — Digital Enterprise Show
"Thrilled to be speaking about persuasion and AI at an event with over 17,000 C-level executives." Full keynote on behavioral science meets AI-driven marketing.
Keynote · 2024
Adani University — India
Guest keynote at Adani University. Featured as Founder & CEO of the Online Influence Institute, international bestselling author, certified trainer, and global keynote speaker. 320+ Instagram likes.
Conference
Cialdini Institute — Influence Amplified
Full-day conference alongside Dr. Gregory Neidert. Keynotes, breakouts and networking. Schedule runs 8:00 AM – 5:30 PM.
Workshop · 2020
SMA Sales Management Association
SMA Online Talk #20 — invited speaker on influence and persuasion in sales contexts.
Workshop · 2026
Influence at Work — Live Workshop
The "Influence at Work" workshop — described as "truly inspiring" by participants. Widely shared on LinkedIn in January 2026.
Free · Recurring
Human Psychology + AI — Live Online
Regular free public workshop. Live demonstration of how small behavioral changes create real conversion lifts. Endorsed by Dr. Cialdini.
Interested in booking Bas? info@onlineinfluence.com
Press & Articles
Online Influence Institute in Print — 9+ Features
Fietsmarkt · TRED · MannenMode · VrouwenMode
Pas gedragspsychologie toe voor meer impact online
Interview with Bas Wouters published across four leading Dutch trade magazines. Covers how entrepreneurs can apply behavioral psychology for better online results — motivation, ability, and the winning prompt. "Conversion problems almost never come from too little traffic. Usually it's because you don't understand how human behavior works."
Frankwatching
Bas Wouters CMCT — Expert Profile on Persuasion Science
Long-standing profile on the Netherlands' leading marketing platform. Covers his training by Dr. Cialdini and his applied work with clients on conversion and behavioural design.
Roger Dooley — Brainfluence
Behavior Design Meets Digital Influence
Roger Dooley reviews Online Influence and interviews Bas Wouters and Joris Groen on using behavioral psychology to convert visitors into buyers online.
Zakenverhalen.nl
Boekrecensie: Online invloed — Bas Wouters & Joris Groen
How do you turn viewers into buyers and dropouts into engagers? Review of the book applying behavioural psychology to get more results online.
C-bon.org
Online invloed boek — Hoe stuur je online gedrag?
Detailed 16-minute read recommending Online Invloed for everyone doing business online. Full coverage of how the book steers online behaviour through science.
Speakersbase
Bas Wouters — Listed International Keynote Speaker
Listed as a keynote speaker available for events. Specialisms: influence, persuasion, behavioral science, online conversion.
Endorsements
What the World Says About Bas
"
The book written by Bas Wouters is a must read for everybody who wants to boost their online results. A must-study for anyone involved in online influence.
"
The Online Influence Institute trainings have been truly amazing. I always thought I had a great brand, but getting that extra influence has been one of the best things for my business.
"
A wonderful book to read. Explanation in a way that even a child can understand, yet far from condescending or preachy.
"
This 'Influence' is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.
Nyenrode alumnus
@bas.wouters
EN + NL editions
across 5 countries