The hidden flight plan of behavioural design
Design for Awareness: What Flight Simulators Teach Us About Human-Computer Interaction. In aviation, one second of confusion can cost everything. That’s why researchers study not just what pilots do — but how they think. A new Scientific Reports study by *Shen et al. (2024) explored how flight simulator interfaces can be redesigned to match the […]
Before They Click, They Trust
Your visitor’s eyes tell the story. A new TravelBoom 2026 Leisure Travel Study confirms what the data in every industry is already whispering: humans are changing how they decide. They no longer want more choice; they want less effort. They no longer need more proof; they need more trust and they no longer wait for […]
What happens before a click?
Your visitor’s eyes tell the story. A new Frontiers in Psychology study (Sun & Jiang, 2025) found that the way users’ eyes move across a page directly mirrors how they feel — whether your design gives them pleasure, confusion, or control. What eye-tracking reveals about emotion in design Pleasure Longer, steady fixations → […]